Starcom MediaVest Group infographic: Romanians and the contemporary Easter...
With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’...
View ArticleRTB House infographic: Car test results – top resources for car buyers
Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert...
View ArticleNielsen – McCann PR study on agencies’ and clients’ views over content...
Nielsen and McCann PR Romania released recently an info-graphic including the findings of a study related to what content marketing means for Romanian clients and agencies. As content marketing has...
View ArticleLast stage of BRAT’s auction to select the mobility study provider for OOH...
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The presentations of...
View ArticleSATI study: Romanians lost their interest in news, got hooked on clothes and...
Romanians lost their interest in news, auto and sport info, but acquired an increase appetite when it comes of fashion / clothes, as their daily internet usage showed, according to a SATI study... The...
View ArticleAdvertising spending in Denmark – up 1.4% in 2014, to Kr.12.7BN
After several years of decline in ad sales, Danish ad market posted a modest increase of 1.4% last year, according to an advertising expenditure survey published recently by Danske Medier. Internet...
View ArticleAdEx: European Online Advertising reaches a landmark €30.7bn after five...
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth...
View ArticleStarcom MediaVest Group: Generation Y and alcoholic drinks in Romania
Starcom MediaVest Group Romania continues its infographics’ series related to consumers habits with a study on Romanians’ habits when it comes to alcoholic drinks. The research was made in...
View ArticleGfK Romania study: Clothes, cosmetics and electronics – stars of online...
GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, with a third......
View ArticleROADS:7% increase for Romanian online ad market in 2014
According to the most recent edition of ROADS, study made by IAB Romania and PwC Romania for the 8th year in a row, the online advertising market in Romania reached, in 2014, to €25.4M (RON...
View ArticleSamsung study: Romanians’ consumption plans show intentions to invest in tech
Romanian consumers are interested in new tech, according to Samsung’s annual study Techonomic Index, which offers an overview on consumption habits and attitudes towards technology for a number of...
View ArticleRomanian BRAT: Ad investments increased 2% in H1 2015
Romanian Transmedia Audit Bureau (BRAT) made public the first data on ad budgets trends for the first half of 2015 for print, radio, internet and outdoor. According to this data, the ad investments...
View ArticleStarcom infographic – The Future of Money
A new study by Romanian Starcom MediaVest was made considering the factors announcing major changes in the way people are making transactions with each other. Influenced by globalization and tech...
View ArticleRomanian ANCOM: Tablets, present in over a third of Romanian households
At least one tablet is present in 36% of Romanian households (1.1 tablets / household on average), a study made by ANCOM (Romanian National Authority for Management and Regulation in Communications)....
View ArticleEY Study: Romanians use mobiles everywhere, check them tens of times a day
According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds of those using... The...
View ArticleHalf of Romanian smartphone owners use WhatsApp – study
Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the most popular in... The...
View ArticleGPeC study: Romanian e-commerces in 2015
Romanian GPeC came up with an overview of the Romanian e-commerce market’s looks in 2015, via a study made on a sample of 2,404 Romanian online stores. When it comes of the products the online...
View ArticleMost performant PR agencies in Romania, revealed and awarded by Biz
Biz Magazine unveiled the top of the most performant 30 PR agencies in Romania, following a study made by the magazine and Unlock Market Research. The top was compiled based on collecting and analyzing...
View ArticleStarcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents...
View ArticleZO: Two thirds of people living in to digital markets will own a smartphone...
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone...
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